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Guides, strategies and breakdowns about advertising and growing your online business
Targeted advertising
Why you shouldn't launch ads yourself: 7 mistakes that drain the budget
Advertising only looks simple from the outside. We break down 7 typical mistakes of a DIY launch that make businesses drain their budget for months — and how to avoid them.
Targeted advertising
Targeting yourself or handing it to an agency: an honest breakdown in numbers
How much «figuring out advertising yourself» really costs — money, time and a wasted budget. We break down, without the hype, when to run targeting yourself and when handing it to an agency pays off.