КИЙМЕДІКАЛ: +7,289 followers for a medical center at UAH 33.78

КИЙМЕДІКАЛ is an ENT medical center.

Task

Increase brand awareness on social media and the number of clinic bookings.

Our solution

At first the client came for consultation and surgery leads. We developed a strategy, compiled a list of key surgeries to highlight, wrote the copy and created creatives (static and video). To collect leads we chose a lead form and Instagram chats.

The lead form gave expensive and unstable leads, while Direct gave cheap but very low-quality ones. So the client decided to fully switch the objective to gaining followers and developing the Instagram account.

• Daily budget — $25, on average 5–6 posts to promote videos of surgery processes.
• Launches — via Business Suite (cost per traffic is lower than in Ads Manager), objective — «Instagram profile visits».
• We ran into posts being blocked (Facebook strictly moderated open elements of surgeries) — the client re-uploaded the videos with sensitive moments blurred, and the promotion continued.

Result

For the medical niche we achieved an excellent result: +7,289 new followers at UAH 33.78 each. The conclusion was confirmed — if the goal is to develop the account, you can get cheap followers given regular engaging content, and video works better than static.