NEON UNIVERSE: scaling a neon maker in the Polish market

NEON UNIVERSE creates and installs neon signs across Poland.

Task

Ensure ad payback (with no strict KPIs) and increase brand awareness in the Polish market — in particular, real, target followers on Instagram.

Our solution

As in other high-order-value niches, we chose a B2B-segment strategy and split the budget into two directions:

• Promo through Instagram — to grow brand awareness in the Polish market;
• Performance through the ad account — to get requests for making neon signs.

We paid special attention to service: besides daily reporting with profit calculation, we set up an API integration Facebook → Google Sheets, so the client automatically saw every new lead and processed it right away, without manual exports.

Result

Thanks to the right offers and creatives, the brand got a powerful boost in leads and awareness, and the business itself was scaled threefold. The performance direction brought requests for production, while the promo campaigns grew the target audience on Instagram in parallel.