E-commerce Nizhno Brand: 3,379 leads and 550+ sales from Direct
A Ukrainian clothing brand with its own production in Khmelnytskyi.
Nizhno Brand is a Ukrainian clothing brand with its own production in Khmelnytskyi, which scaled actively after the war began.
Task
Increase the number of sales with maximum return on invested funds.
Our solution
We immediately established that the main placement is Instagram: that’s where a significant part of the audience and the brand’s activity are concentrated.
Before the start we prepared and agreed on a decomposition table, where we entered both the targeting-side metrics (CTR, leads, budget) and the business results (number of sales, gross profit, etc.) — to see real payback, not just advertising metrics.
Result
Over the indicative period (14 days at the time of writing this case) the ads brought 3,379 leads from Direct at ~$1.17 each with a CTR of about 3.2% and over 550 sales. Transparent decomposition let us tie the ads directly to the brand’s sales and profit.
Creatives
Examples of ads that worked in the campaign
Proof of results
Screenshots from the ad account — tap to enlarge
