Pass.ua: enrolling students for an online course at $0.30 per lead

Pass.ua offers online courses for careers in the football industry.

Task

Enroll students for the online course «Scouting and Analytics».

Our solution

• We held a briefing, developed an ad strategy, wrote the copy and created creatives with the key points about the benefits of the course.
• Geo — Ukraine, audience — exclusively men aged 18–50.
• For optimization we chose lead generation via a lead form.
• As soon as the metrics turned out excellent, we set up an integration for leads from the form to arrive automatically in the client’s messenger — for prompt processing.

Result

On average we got 25–30 leads per day on a relatively small budget — and, most importantly, of high quality. The result: leads at $0.30 with a total volume of 3,966 leads. The case confirmed: in narrow online-education niches in Ukraine there’s high demand, and quality leads can be obtained even on a small budget.