TOP TREND (Meta): 3,979 leads from Poland within the KPI

TOP TREND entered the Polish market with home and garden goods, appliances, tools and related categories. We ran the promotion through Meta (Facebook / Instagram).

Task

Get as many leads from Poland as possible, keeping the cost per lead no higher than UAH 250 per month for each product.

Our solution

• Seasonal + neutral products. First we took the best-selling and seasonal items to earn «here and now», while in parallel launching neutral products that steadily deliver leads out of season.
• Broad reach. Due to high competition in the Facebook auction (the client had previously worked with several agencies), we launched campaigns with a large number of ad groups on a broad audience — to cover the maximum of internal segments and find the best ones.
• Look-a-Like 1–5%. Audiences similar to those who had already completed the target action delivered the most precise result. We tested retargeting, but it didn’t meet expectations — we dropped it.
• Video creatives with voiceover and subtitles performed best; static gave a more expensive lead.

Result

After reaching the KPI, we scaled the working campaigns by 20–30% every 2–3 days. We didn’t switch off underperforming campaigns right away — first we lowered the budget or restarted them, which often brought them back into play. The result — a steady flow of leads within the target cost.