Google contextual advertising that catches clients at the moment of search
We set up Google Ads — Search, Performance Max and Shopping — for your sales, with analytics and optimization for cost per conversion. Our clients' average ROAS — 598%, and in e-commerce it reached 1091%.
Contextual advertising is ads on Google shown to a person exactly when they're searching for your product or service. Unlike targeting, where we find an audience by interests, here the customer is searching for a solution themselves — we just need to show them your offer at the right moment and at the right bid.
What's included
Search campaigns
Ads on queries where the customer is already ready to buy — we catch «hot» demand at the moment of search.
Performance Max
Automated campaigns across all Google channels: Search, YouTube, Display, Gmail, Maps — optimized for conversions.
Google Shopping
Product ads with photo, price and rating for online stores — the highest purchase intent.
Remarketing & Display
We bring back those who already showed interest and warm them up to purchase with banners across the Google network.
Analytics & conversions
Pixel and event setup, call and lead tracking — so we optimize for money, not clicks.
Feed & keywords
A polished product feed for e-com and clean query semantics — without wasting budget on irrelevant traffic.
We also work with Meta targeted advertising — when needed we combine channels for a full funnel.
How we work
Audit & deep dive
We break down the niche, competitors in the SERP, current campaigns and your funnel.
Strategy & keywords
We gather queries, negative keywords, campaign structure and a result forecast.
Launch & tests
Search, PMax, Shopping for conversions; we test ads and bids.
Optimization
We clean out irrelevant queries and scale what brings sales.
Reporting
Transparent reports in money: ROAS, cost per conversion, revenue.
Results in numbers
Examples of what systematic contextual advertising delivers across different niches.
Who it's for
E-commerce
Shopping and Performance Max across your catalog — sales with the highest intent.
Services
Search on «hot» queries: bookings, leads, calls at a predictable price.
B2B
Search on specific queries and a long deal cycle — we catch those already looking for a solution.
Local business
Search + Google Maps: we catch customers searching near you.
Why VELAR
Specialists for each channel
PPC specialists, analysts, feed experts — not one generalist for everything.
Reporting in money
ROAS, cost per conversion and revenue — without «impressions» and «clicks» instead of results.
Audit before launch
We analyze the SERP, competitors and funnel so your budget works for sales from day one.
Experience you didn't pay for
Average ROAS 598%, $5.56M earned for clients, 55+ niches — the learning curve is already behind us.
Frequently asked questions
How much does contextual advertising cost?
The cost consists of the ad budget (goes directly to Google) and the agency fee. We name the exact figure after an audit — it depends on the niche, SERP competition and goals. On a free consultation we'll show a forecast for your budget.
What's better for my business — Search or Performance Max?
It depends on the niche and goals: Search catches «hot» demand on specific queries, while Performance Max scales across all Google channels and works well for e-commerce. We often run them together. At the audit we'll suggest the optimal mix.
What minimum budget is needed?
It depends on the niche and the cost per click in your topic (in competitive niches the click is more expensive). At the audit we'll honestly say whether the budget is enough for an adequate test, or whether it's better to start with narrower keywords.
How is contextual advertising different from targeting?
Context catches «hot» demand — a person is already searching for your product on Google. Targeting (Meta) creates demand and finds an audience by interests. These are different funnel stages, and they work best together.
How soon will there be results?
Search often brings the first leads faster thanks to «hot» traffic, but a stable result is systematic optimization: cleaning queries, working with bids and conversions over the first weeks.
What will I get in the report?
Transparent numbers: budget spent, number and cost of conversions, ROAS and revenue. Only metrics that affect your income.
We'll show you where your budget leaks
Leave a request for a free audit — we'll analyze your Google ads and show growth points with concrete numbers.
Get a free audit