Targeted advertising that brings clients, not likes
We set up targeting on Instagram and Facebook for your sales — with strategy, creative testing and optimization for cost per lead. Our clients' average ROAS — 598%.
Targeted advertising is showing ads on Instagram and Facebook to exactly the people most likely to buy: by interests, behavior and similarity to your customers. Unlike the «Boost post» button, professional targeting works for sales and cost per lead, not for reach and likes.
What's included
Strategy & media plan
We analyze your niche, competitors and funnel — and build a plan for your sales, not a guess.
Meta Ads setup
Instagram and Facebook: campaign structure, conversion goals, pixel and purchase events.
Creatives & testing
3–5 creatives at the start, A/B tests of messages and visuals, regular rotation against fatigue.
Audiences & look-alikes
Audience hypotheses + look-alikes of your real buyers — the algorithm finds those who buy.
Analytics & optimization
We optimize for cost per lead and purchase, not clicks. Decisions are based on data.
Scaling & reporting
We smoothly scale what works. Reports in money: ROAS, cost per lead, revenue.
We also work with Google contextual advertising — we add it as an extra channel when needed.
How we work
Audit & deep dive
We break down your business, niche, competitors and current ads. We find where budget leaks.
Strategy
Media plan, audiences, offers and a result forecast before launch.
Launch & tests
Creatives, hypotheses, conversion setup. We gather data for the algorithm.
Optimization
We scale what brings sales and switch off what doesn't.
Reporting
Transparent reports in money: how much you put in, how much you earned, the cost per lead.
Results in numbers
A few examples of what systematic targeting delivers across different niches.
Who it's for
E-commerce
Online stores: catalog sales, remarketing, dynamic ads.
Products
Product businesses and Insta-shops: leads and orders that fit your margin.
Services
Medical centers, beauty, education: bookings and leads at a predictable price.
B2B
Complex products: leads for long deal cycles and upmarket.
Why VELAR
Specialists for each channel
Not a single generalist but a team: media buyer, analyst, creative designer.
Reporting in money
You see ROAS, cost per lead and revenue — not «reach» and likes.
Audit before launch
First we analyze the market and funnel so your budget works for sales from day one.
Experience you didn't pay for
Average ROAS 598%, $5.56M earned for clients, 55+ niches — the learning curve is already behind us.
Frequently asked questions
How much does targeted advertising cost?
The cost consists of the ad budget (goes directly to Meta) and the agency fee. We name the exact figure after an audit — it depends on the niche, goals and competition. On a free consultation we'll show a result forecast for your budget.
How soon will there be results?
The first data appears within the first weeks, but the algorithm needs time to learn (roughly the first 2–4 weeks) to reach a stable cost per lead. A stable result isn't one week — it's systematic work and optimization.
What minimum budget is needed?
It depends on the niche and average order value. At the audit we'll honestly tell you whether your budget is enough for an adequate test, or whether it's better to start with smaller reach. Running «the whole country on $100» is the shortest path to wasting money.
How are you different from a freelance media buyer?
A team of specialists works on the project (targeting, analytics, creatives), not one person doing «a bit of everything». You get an audit before launch, work with the full funnel and reporting in money — not «all good, we're working».
Do you work only with Instagram and Facebook, or with Google too?
The core of this service is targeting on Meta (Instagram + Facebook). When needed we add Google contextual advertising as an extra channel — on a consultation we'll advise what's more effective for your business.
What will I get in the report?
Transparent numbers: budget spent, number and cost of leads/sales, ROAS and revenue. No «reach» and «engagement» instead of money — only metrics that affect your income.
We'll show you where your budget leaks
Leave a request for a free audit — we'll analyze your ads and show growth points with concrete numbers.
Get a free audit